Sponsorship Sales

PRESS RELEASE APRIL 2008

Wagga Wagga’s 2AAAFM has achieved the almost impossible by being one of only a handful of community radio stations in Australia to increase its listening audience in a strongly competitive radio market.

In a recent survey conducted on behalf of the station by Sydney based McNair Ingenuity Research the station has increased its audience share by a further 9% based on a previous survey.

The results show 36% of a weekly cumulative radio audience aged 30+ in Wagga Wagga listen to 2AAAFM an average of 3.2 hours weekdays.

Weekly figures show people aged in the 30+ age group listen to an average of 19.6 hours. Monthly figures put 2AAAFM’s listening audience at 44%.

Chairman of 2AAAFM, Jean Haste said, “the results clearly show that the station’s community philosophy and strong music format have achieved strong listener support. Exceptional hard work by all the volunteers at the station has contributed to this successful result.”

McNair Ingenuity’s Leanne Smith commented that “2AAAFM in Wagga is a particularly popular station, one of the strongest community radio stations in Australia with over a third of Wagga residents aged 30+ listening in an average week.

In an unprompted question nearly a quarter of all people surveyed mentioned that they regularly listened to 2AAAFM. We were also impressed with the time spent listening figure. These are very committed listeners – not just listening for half an hour in the morning on the way to work.”

If you run a business you cannot ignore this:
44%* of the adult demographic (people over 30) regularly listen to 2AAA-FM

*Source: McNair Ingenuity Research 2008

Your 2AAA-FM sales/marketing consultant can tell you WHO those listeners are.

For the full survey results contact our sales team
They'll email you a PDF with the whole story!

For professional advice and a package to suit your business, trust our sales team to give you the full story. Adrian and Allan have between them over 40 years combined experience in Wagga Wagga broadcast media!

MORE FACTS ABOUT 2AAA-FM LISTENERS**

These people have a DISCRETIONARY income

IF THEY ARE YOUR TARGET MARKET...

** Source: Australian Bureau of Statistics 2006 Census - INCP, AGEP, Wagga Wagga

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TERMS AND CONDITIONS

Under current legislation this station cannot broadcast more than 5 minutes of sponsorships per hour, therefore, FIXED RATE spots are on a first come, first served basis...

Fixed rate means that the client nominates the day(s) of the week and the time(s) at which the announcements are to be broadcast.

45 and 60 second spots are calculated on the following basis:
60 seconds = add 50%, 45 seconds = add 25%.

All sponsorship material should be at the station at least 2 days before the start of schedule.

All announcements are scheduled at the station's discretion, i.e. times and days arranged by the station during the hours indicated above, except for FIXED RATE spots.

Overdue accounts may be forwarded to a credit agency.   All reasonable recovery costs will be payable by client.

CANCELLATIONS will be accepted with 3 working days prior notice in writing.