Sponsorship Sales

Newsflash 17 September 2004!

COMMUNITY RADIO WINS LISTENERS

In a result that will stun media and advertising industries, new research by McNair Ingenuity reveals more than 2.5 million rural and regional Australians – 46% of people aged over 15 -- listen to community radio.

Of that number, more than 1.4 million tune in weekly and 339,000 listen exclusively to community radio.

The indicators of audience reach are the result of the most comprehensive survey ever conducted in community radio's 30-year history. The survey was conducted by McNair Ingenuity Research and funded by the Department of Communications through the Community Broadcasting Foundation (CBF).

David Font, Sales/Marketing Manager for 2AAA-FM based in Wagga Wagga, the largest inland city in southern NSW, says “We have now been given the opportunity to compete on a level playing field with our commercial counterparts. Previous McNair surveys have been the domain of commercial radio with the results skewed towards those commercial operators making it difficult for regional community stations to attract national advertising dollars. This survey now goes a long way to changing the thinking of all advertisers and media buyers.”

If you run a business you cannot ignore this:
33%* of the adult demographic (people over 30) regularly listen to 2AAA-FM

*Source: McNair Ingenuity Research 2004

Your 2AAA-FM sales/marketing consultant can tell you WHO those listeners are.

For the full survey results contact our sales team
They'll email you a PDF with the whole story!

For professional advice and a package to suit your business, trust our sales team to give you the full story. David and Allan have between them over 55 years combined experience in Wagga Wagga broadcast media!

MORE FACTS ABOUT 2AAA-FM LISTENERS**

These people have a DISCRETIONARY income

IF THEY ARE YOUR TARGET MARKET...

** Source: Australian Bureau of Statistics 2004 Census - INCP, AGEP, Wagga Wagga

Return to top

SPONSORSHIP RATE CARD
30 SECOND ANNOUNCEMENT

TERMS AND CONDITIONS

Under current legislation this station cannot broadcast more than 5 minutes of sponsorships per hour, therefore, FIXED RATE spots are on a first come, first served basis...

Fixed rate means that the client nominates the day(s) of the week and the time(s) at which the announcements are to be broadcast.

45 and 60 second spots are calculated on the following basis:
60 seconds = add 50%, 45 seconds = add 25%.

All sponsorship material should be at the station at least 2 days before the start of schedule.

All announcements are scheduled at the station's discretion, i.e. times and days arranged by the station during the hours indicated above, except for FIXED RATE spots.

Overdue accounts may be forwarded to a credit agency.   All reasonable recovery costs will be payable by client.

CANCELLATIONS will be accepted with 3 working days prior notice in writing.